What is search engine Optimization?
Search Engine Optimization (SEO) is a Search Engine Marketing strategy that aims at increasing a website’s performance on the search engines. It is the process of increasing the amount of visitors to a Web site by ranking high in the search results of search engines.
Why Search Engine Optimization is Very Important for your Business?
The aim of SEO is to increase sales by obtaining qualified business leads from Internet search engines. Achieving this goal is possible with any business of any size.
If you are serious about your business, you cannot ignore the search engine. Every day, there are millions of searches conducted online. Many people use search engines like Google, Yahoo, MSN etc, to look for business services, information, tips etc.
However, if your company website does not rank high on search engines result listing, your competitors that are on top will gladly take your business away, leaving you lose your potential customers. How much effort did you put to bring up your business and do you want your customer go to your competitor? Therefore, SEO becomes very important to your business for your Website. SEO (Search Engine Optimization) is the process of improving the volume of traffic to your website from search engine natural search results.
The objective of SEO is to make sure that when your potential customers type in keywords that are related to your business and making your website appear as near to the top as possible.
With SEO, your website gets more targeted traffic which helps your business to compete for a larger market share.